Lean thinking allows businesses to offer the best products and services to their customers while optimising the resources used to develop them. This helps bring about customer satisfaction while also saving company money, increasing profitability and reducing pressures, particularly during events such as a global pandemic.

Working in the creative industry is inspiring and rewarding. However, the day-to-day reality of running a creative business can sometimes feel a bit overwhelming…after all, good management of time, resources, and finances is as important to the success of the business as its visually stunning products or cutting-edge creative services.


Avoiding overproduction, not having to work overtime, giving clients high-quality products at the specified deadline — those are some of the points that may immediately come to mind. How can you make sure this is achieved? That’s where lean thinking comes in.

Originally developed in the 1980s, lean is a tried and tested philosophy and methodology for organising, managing, and improving the way a business operates. Lean principles, practices, and tools add value to products and services, and help businesses quickly respond to changing customer desires and market needs. By making effective use of both people and processes, and ensuring time and resources are used effectively, they allow the delivery of higher quality while engaging less effort, less space, less capital, and less time. By reducing waste, they eliminate unnecessary costs.

When properly implemented, lean thinking becomes a natural part of your company and helps you to continually improve your business, be more adaptive, get the results while maintaining a positive and efficient working environment. Be brave replace the normal with a better way of doing things.